World Wide Fund for Nature

World Wildlife Fund for Nature
WWF logo
AbbreviationWWF
Formation29 April 1961; 57 years ago (1961-04-29) (as World Wildlife Fund)a
Founders
TypeCharitable trust
Purpose
HeadquartersRue Mauverny,
Gland, Vaud, Switzerland
Coordinates46°25′02″N 6°16′15″E / 46°25′02″N 6°16′15″E / 46.4171864; 6.2709482
Region
Worldwide
Methods
  • Lobbying
  • research
  • consultancy
President
Pavan Sukhdev
President Emeritus
Prince Philip, Duke of Edinburgh
Director General
Marco Lambertini
Revenue
WorldWildlife.org
Earth Hour 2013 at the Verona Arena amphitheatre, Piazza Bra, Verona, Italy before (top) and while the street lighting was switched off.

The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. The Living Planet Report is published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.

It is the world's largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300[4] conservation and environmental projects. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. [5] WWF is a foundation,[6] with 55% of funding from individuals and bequests, 19% from government sources (such as the World Bank, DFID, USAID) and 8% from corporations in 2014.[7]

The group aims to "stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature."[8] Currently, their work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.[5]

The Conservation Foundation

The Conservation Foundation, a precursor to WWF, was founded in 1948 by Fairfield Osborn as an affiliate of the New York Zoological Society (today known as the Wildlife Conservation Society) with an aim of protecting the world's natural resources. The advisory council included leading scientists such as Charles Sutherland Elton, G. Evelyn Hutchinson, Aldo Leopold, Carl Sauer, and Paul Sears.[9] It supported much of the scientific work cited by Rachel Carson's Silent Spring, including that of John L. George, Roger Hale, Robert Rudd, and George Woodwell.

Dutch Prince Bernhard of Lippe-Biesterfeld helped found the World Wildlife Fund, becoming its first President in 1961, and in 1970 established the WWF's financial endowment "The 1001: A Nature Trust". He resigned his post after being involved in the Lockheed Bribery Scandal.[10]

In 1963, the Foundation held a conference and published a major report warning of anthropogenic global warming, written by Noel Eichhorn based on the work of Frank Fraser Darling (then foundation vice president), Edward Deevey, Erik Eriksson, Charles Keeling, Gilbert Plass, Lionel Walford, and William Garnett.[11]

In 1990, the Conservation Foundation was merged into WWF, after becoming an affiliate of WWF in 1985, when it became a distinct legal entity but with the same staff and board. The organization now known as the Conservation Foundation in the United States is the former Forest Foundation of DuPage County.[12][13]

Other Languages
Alemannisch: WWF
беларуская (тарашкевіца)‎: Сусьветны фонд дзікай прыроды
Deutsch: WWF
Esperanto: WWF
français: WWF
furlan: WWF
Bahasa Indonesia: World Wide Fund for Nature
italiano: WWF
magyar: WWF
Bahasa Melayu: Tabung Alam Sedunia
ភាសាខ្មែរ: WWF
српски / srpski: Svetska fondacija za prirodu
srpskohrvatski / српскохрватски: Svetska fondacija za prirodu
suomi: WWF