Word of mouth

Download this page on PDF...
For the marketing term, see Word-of-mouth marketing.
For other uses, see Word of mouth (disambiguation).

Word of mouth or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day.[1] Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.

Storytelling

Storytelling often involves improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and in order to instill moral values.

The earliest forms of storytelling were thought to have been primarily oral combined with gesture storytelling for many of the ancient cultures.[2] The Australian Aboriginal people painted symbols from stories on cave walls as a means of helping the storyteller remember the story. The story was then told using a combination of oral narrative, music, rock art, and dance.[3]

Traditionally, oral stories were committed to memory and then passed from generation to generation. However, in literate societies, written and televised media have largely replaced this method of communicating local, family, and cultural histories. Oral storytelling remains the dominant medium of learning in some countries with low literacy rates.

Other Languages
বাংলা: মুখের কথা
català: Boca-orella
dansk: Mund til mund
Deutsch: Mundpropaganda
español: Boca a boca
Esperanto: Perbuŝo
Bahasa Indonesia: Kata dari Mulut
italiano: Passaparola
日本語: 口コミ
norsk: Jungeltelegraf
русский: Молва (маркетинг)
Simple English: Word of mouth
svenska: Mun till mun