Don't use Wikipedia articles to advocate your cause.

Advocacy is the use of Wikipedia to promote personal beliefs or agendas at the expense of Wikipedia's goals and core content policies, including verifiability and neutral point of view. Despite the popularity of Wikipedia, it is not a soapbox to use for editors' activism, recruitment, promotion, advertising, announcements, or other forms of advocacy.

Wikipedia is first and foremost an encyclopedia which aims to create a breadth of high-quality, neutral, verifiable articles and to become a serious, respected reference work. Some editors come to Wikipedia with the goal of raising the visibility or credibility of a specific topic or viewpoint leading to disproportionate coverage, false balance and reference spamming. When advocates of specific views prioritize their agendas over the project's goals or factions with different agendas, battling to install their favored content, edit-warring and other disruptions ensue. Wikipedia operates through collaboration between editors to achieve the encyclopedia's goals. Differences of opinion about neutrality, reliability, notability, and other issues are properly resolved through civil discussion aimed at facilitating a consensus.

Advocacy is closely related to conflict of interest, but differs in that advocacy is a general term for promotional and agenda-based editing, while conflict of interest primarily describes promotional editing by those with a close personal or financial connection to the subject.

Identifying advocacy

Some editors come to Wikipedia with the goal of raising the visibility or credibility of a specific viewpoint. It may be a hypothesis which they feel has been unduly dismissed or rejected by the scientific community; it may be alternate or revisionist interpretation of a historical event or personage; it may be additions to an article about an organization to portray it in a positive or negative light. The essential problem is that these goals conflict with Wikipedia's mission. Wikipedia is not a venue to right great wrongs, to promote ideas or beliefs which have been ignored or marginalized in the Real World, or to be an adjunct web presence for an organization. Wikipedia cannot give greater prominence to an agenda than experts or reliable sources in the Real World have given it; the failure to understand this fundamental precept is at the root of most problems with advocacy on Wikipedia.

If an editor appears to be advocating for a particular point of view, this can be brought to their attention with reference to the neutral point of view policy. If the editor volunteers information that confirms they are acting as an advocate, this information can be used to justify appropriate measures. Speculating on the real-life identity of editors is strongly discouraged to prevent outing, a serious form of harassment. When advocacy is not disclosed, it often manifests through behaviors such as tendentious editing, stonewalling, argumentum ad nauseam, or ignoring the opinions of others. When such behavior occurs over a length of time, advocacy is often the cause.

Something worth noting is that there is often a "fine line" between being an Advocate and being a Steward. While a Steward may have the best interests of Wikipedia in mind when editing an article, others may not view their edits and/or behavior in the same way. Be cautious when communicating with someone that might be an Advocate when they are actually a Steward or consider themselves one.

In particular, editors that appear to be advocating for a particular point of view may employ peacock terms, weasel words, and other words to watch. Useful ways to avoid advocacy include:

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