Web traffic

Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.[1] This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.

Not all web traffic is welcomed.Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage a website's reputation, its visibility on Google, and overall domain authority.[citation needed]

Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization.


Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.

Other Languages
български: Уеб трафик
català: Trànsit web
Deutsch: Datenverkehr
español: Tráfico web
فارسی: ترافیک وب
ગુજરાતી: વેબ ટ્રાફિક
한국어: 웹 트래픽
Lingua Franca Nova: Trafica ueb
português: Tráfego web
中文: 網站流量