Toy (song)

Netta Toy Single Cover.jpg
Single by Netta
Released11 March 2018 (2018-03-11)
FormatDigital download
  • Tedy Productions
  • Unicell
  • S-Curve (US)
Producer(s)Stav Beger
Audio sample
Music video
"Toy" on YouTube
Israel "Toy"
Eurovision Song Contest 2018 entry
English, Hebrew
  • Doron Medalie
  • Stav Beger
Finals performance
Semi-final result
Semi-final points
Final result
Final points
Appearance chronology
◄ "I Feel Alive" (2017)   

"Toy" (Hebrew transliteration: טוי) is a song recorded by Israeli singer Netta, and Israel's submission in the Eurovision Song Contest 2018. The track was written by Doron Medalie and Stav Beger, and produced by the latter.[1][2] The song was released on 11 March 2018 along with its official music video clip, which was directed by Keren Hochma. The song was leaked online a day before the official release.[3]

The song won the Eurovision Song Contest 2018, with 529 points. It marks Israel's fourth Eurovision win along with 1978, 1979 and 1998.[4] The song reached the top of the charts in Israel.[5]

The song became the most viewed video on Eurovision Song Contest's YouTube channel on 27 May 2018 and is the third most viewed song from Eurovision, after "Occidentali's Karma" and "Grande amore" (both entries from Italy, 2017 and 2015).[6][7]

The song is set to be featured on the game Just Dance 2019.


The song's lyrics are mostly in English, with the exception of the Hebrew phrase אני לא בובה‎ (ani lo buba, "I am not a doll"), and the slang word סטפה‎ (stefa, meaning a pile of banknotes).[8] The Japanese word baka (バカ "stupid") is also used extensively and the Pokémon character Pikachu is used once.

Other Languages
العربية: توي (أغنية)
asturianu: Toy (cantar)
беларуская: Toy (песня)
català: Toy (cançó)
dansk: Toy
Deutsch: Toy (Lied)
Ελληνικά: Toy (τραγούδι)
español: Toy (canción)
français: Toy (chanson)
հայերեն: Toy (երգ)
hrvatski: Toy (pjesma)
Bahasa Indonesia: Toy (lagu)
עברית: Toy (שיר)
latviešu: Toy
Lëtzebuergesch: Toy (Lidd)
magyar: Toy
Nederlands: Toy (lied)
norsk: Toy (sang)
русский: Toy
српски / srpski: Toy (песма)
srpskohrvatski / српскохрватски: Toy (pjesma)
svenska: Toy (sång)
українська: Toy
中文: Toy (歌曲)