The bulk of Chelsea, especially the east end more local to Sloane Square, is architecturally and economically similar to South Kensington, Belgravia, St James's, and Mayfair. The largely retail at ground floor Kings Road with its design and interior furnishing focus intersects at Sloane Square the residential, neatly corniced and dressed façades of Sloane Street leading from the Victoria Embankment promenade to the small district of Knightsbridge. On the northern side of the square is the Sloane Square Hotel.
- Exclusive housing hub
Estates on all sides are made up of ornate, luxuriously furnished private apartments set behind railings — a minority of these remain combined to form large townhouses, primarily in amongst those of rows of not more than four storeys. Gothic, classical and Edwardian architecture mix; the area has grown piecemeal, including in infill, under strict character and aesthetic demands of local urban planning. Elements of almost every street were reinstated, in similar style, after the London Blitz.
- Social analysis
In sociology a small social class of London has since the 1980s been cast and to some extent outcast as Sloane Rangers or Sloanies, relatively young, underemployed and ostentatiously well-off members of the upper classes who linguistically have their own evolving lexicon, sloane(y) speak, spoken in received pronunciation. Some are heavily engaged investors in charities, new businesses and the arts, particularly with the influx of and integration with young, wealthy, foreign-born Chelsea residents. The endurance of this class is reflected in an occasional dramatic work or fly on the wall documentary such as Made in Chelsea.