According to Avery Lipman, he and his brother Monte first conceived the idea of Republic Records at the kitchen table in their apartment:
"My brother and I had been working at record companies. He was in between jobs and we started putting records out as a hobby. We had a grassroots approach to the business. The first record we put out happened to work really well. That was the Bloodhound Gang".
The Lipman brothers accepted an offer from Universal in 2008 and resigned with UMG in 2011. The newly named Republic Records was formed in 1995 as a sub-label of MCA's Geffen Records.
Universal Records: 1999–2005
Universal Music Group acquired the Lipman brothers' Republic Records as a fully owned subsidiary in 1999. Monte Lipman was named President of the newly established Universal Records label, and Avery Lipman was named the COO. They reported to Doug Morris, Chairman of Universal Music Group; and Mel Lewinter, Chairman of Universal Records Group. During their tenure, the Lipmans shaped the newly formed company and took on new acts including Nelly, Lil Wayne, and Elton John; and initiated co-ventures with labels such as Cash Money Records and No Limit.
Universal Republic Records: 2006–12
As of 2006, Universal Republic adopted an A&R and partnership-based growth strategy. In the summer of 2011, changes were made at the Universal Motown Republic Group. Motown Records was separated from Universal Motown Records, causing it to shut down and transfer its artists to either Motown Records or Universal Republic Records. The umbrella label was merged into The Island Def Jam Music Group, making Universal Republic Records a stand-alone label and shutting down Universal Motown Republic Group.
Republic Records revival: 2012–present
In October 2012, Universal Republic Records rebranded itself once again as Republic Records to mark the arrival of producer Rick Rubin. All Universal Republic Records roster were moved to Republic Records. The label has since released albums by Lil Wayne, Kid Cudi and Tyga among others. The new Republic Records went on to become the number one label in soundtrack production and sales. On March 31, 2014, it was announced that Big Machine and Republic Records revived Dot Records, and that Chris Stacey would be head of the label. Dot is the third imprint -- technically the fourth, counting Big Machine itself -- launched under Big Machine Label Group, following Valory (Brantley Gilbert, Justin Moore, Reba McEntire) and Republic Nashville (Florida Georgia Line, The Band Perry, Eli Young Band).
On June 20, 2014, it was announced that Republic has partnered with VH1 to create the "Make a Band Famous" campaign, which would pick a star for the network to appear in new spots and a band would be added to Republic's growing roster. VH1 and Republic have both used Social media in this campaign. In 2015 Republic Records had songs in six of the spots in the Top 10 of the Mediabase Top 40 Chart, tying a record set in 2013.
Republic Records appointed its first executive vice president of film & television Dana Sano, former New Line Cinema senior music executive, in July 2017. The position oversees film and TV projects and Federal Films initiative in working with UMG's Polygram Entertainment.
In November 2017, Republic was recognized as Variety's Hitmaker Label of the Year.
Republic Records' former logo
- Rudolf's single, "Let It Rock" was certified 3x Platinum and licensed by multiple television networks for sports and other entertainment endorsements.
- Jay Sean's debut single "Down" sold 3 million copies in the United States and 6 million worldwide. Sean's follow-up single "Do You Remember" also sold over a million copies.