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Prima televize (previously Prima family, originally Premiéra) is a Czech private television station. Its channel is broadcast from Prague. Its current owner is FTV Prima, spol. s r. o., general manager Marek Singer.
The channel has been broadcast since 26 November 1992. First only in Prague and Central Bohemia under the name FTV Premiéra; later Premiéra TV. It has held a broadcasting licence since 1994 with a condition that a part of the broadcasting time will be used for local and regional broadcasters. But in fact their total proportion of local programming has been gradually lowered. Since 1997, the name of station has been Prima televize (which in Czech means "cool television"). In 2003, Prima's broadcasting licence was extended until 28 June 2018.
In autumn 2005, a 50% stake was purchased by MTG., since this date, the channel has also aired many new western TV series such as Bones, Heroes, The Closer, Medium, Criminal Minds, Monk and many more, although Prima has many years of broadcasting of German and French crime series. See the Foreign series section.
As 31 October 2011, Prima's owner reported the channel's cancellation as of 1 January 2012. Prima TV has ended and since 4:47 AM is substituted by Prima family. Its first show was Finding Nemo.
The main reason to give back the licence for the original Prima TV, which could air television far into 2018, was problems with regional televisions, for which Prima had, by old contract, to give regular three-hour-long broadcasts. TV Prima explained to the public that Prima was seen as a family channel. This definitively caused cancellation of new family channel creation. But on 1 August 2013, Prima Family renamed back to Prima again.