Merida Bikes

Merida Industry Co., Ltd. (MIC)
Public
IndustryBicycle manufacturing
Founded1972
HeadquartersYuanlin, Changhua, Taiwan
Key people
Michael Tseng, CEO
Productswww.merida-bikes.com
Merida Reacto Team
Kristijan Đurasek at Tour de France in 2014

Merida Industry Co., Ltd (MIC) is a Taiwan-based company that designs, manufactures and markets bicycles globally in over 77 countries. Founded in 1972 by Ike Tseng (1932–2012), the company designs and manufactures over 2 million bicycles a year at its factories in Taiwan (1), China (3) and Germany (1) — the latter where its R&D headquarter is based. After Tseng's death in January 2012, his son Michael Tseng became the company's President.

After making bicycles as an OE manufacturer for numerous other brands, the company established its own brand, Merida, in 1988.[1] The company currently designs and manufactures bicycles primarily for its own brand — and for brands with which it shares financial interest, including the now German brand Centurion.[2]

Merida is publicly traded company on the Taiwanese stock exchange since 1992 and is valued as of 2012 at approximately £350 million, making it one of Taiwan's largest companies.[3]

The name Merida derives roughly from the translation of its three syllables ma-ri-da, which mirror the company's goal to manufacture bikes that enable the customer to reach their destination.[4]

History

The original Merida factory was organized after the Raleigh Nottingham factory as the company began by making Raleigh bikes for the North American market. Tseng would later develop his own welding robots to meet his production goals.[5]

In 2001, Merida bought 49% of Specialized for a reported US$30 million, with its CEO and founder Mike Sinyard remaining the majority owner.[6][7] In the past, Merida manufactured bicycles for companies including Mongoose. In 2007, Merida invested $7 million to renovate its 35-year-old factory in Taichung, without halting production.[8]