Maverick (company)

Frederick DeMann
Veronica "Ronnie" Dashev

Maverick was an American entertainment company founded in 1992 by Madonna, Frederick DeMann, and Veronica "Ronnie" Dashev, and formerly owned and operated by Warner Music Group. It included a recording company (Maverick Records), a film production company (Maverick Films), book publishing, music publishing, a Latin record division (Maverick Musica), and a television production company. The first releases for the company were Madonna's 1992 coffee table publication Sex and her studio album Erotica, which were released simultaneously to great controversy.[citation needed]

DeMann was bought out of the company for a reported $20 million in 1998. Guy Oseary increased his stake in the company and took control as Chairman and CEO. Madonna and Dashev left in 2004 after a lawsuit between Maverick and Warner Music Group.


Maverick Records was launched in April 1992 as a unit of the Maverick entertainment company. It was a joint venture between Madonna, Frederick DeMann, Veronica "Ronnie" Dashev and Time Warner,[1] and its name was combined from the names of three of the founders; Madonna, Veronica and Frederick. The company had divisions for recording, music publishing, television, film, merchandising and book publishing. The venture was part of a $60 million recording and business deal between Madonna and Time Warner . It gave her 20% royalties from the music proceedings, one of the highest rates in the industry, equalled at that time only by Michael Jackson's royalty rate established a year earlier with Sony.[1]

At the time of its launch. the company was bi-coastal; having offices in both New York City and Los Angeles. The record company division of Maverick also consisted of sub-label, Maverick Musica (a Miami, Florida-based satellite label focusing on Latin-American music) and Maverick Music Publishing. The first releases for the company were Madonna's 1992 coffee table publication, Sex and her studio album Erotica which were released simultaneously to great controversy.[2]

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Bahasa Indonesia: Maverick