Limited theatrical release
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Limited theatrical release is a
The purpose is often used to gauge the appeal of specialty films, like
A platform release is a type of limited release in which a film opens in fewer theaters (typically 599 or fewer) than a
The advantage of the strategy is that
In the early stages of a platform release, the key metric is the per-theater average gross, not the total box office gross. Arthouse and independent films that garner high per-theater averages are seen as likely candidates for a successful wider release. A distributor using this release strategy must take care not to expand too quickly in the early stages to prevent the (limited) audience from being spread too thin, which would reduce the per-theater average and so cause the film to appear weaker.