Cher Wang (王雪紅), H. T. Cho (卓火土), and
Peter Chou (周永明) founded HTC in 1997.
 Initially a manufacturer of
notebook computers, HTC began designing some of the world's first touch and wireless
hand-held devices in 1998.
 The company is credited with creating the first Android
smartphone, the first Microsoft-powered Windows CE
smartphone with Siemens Mobile (2002) and the first
3G phone (2005). Their first major product, one of the world's first touch-screen smartphones, appeared in 2000. As an
Palm, HTC built the HP
iPAQ and the
Palm Treo 650.
In 2007 HTC acquired the mobile-device company Dopod International.
In October 2010, HTC launched the brand tagline "quietly brilliant", and the YOU campaign, HTC's first global advertising campaign.
In June 2010, the company launched the
HTC Evo 4G, the first
4G-capable phone in the United States.
 In July 2010, HTC announced it would begin selling smartphones in
China under its own brand name in a partnership with
 In 2010 HTC sold over 24.6 million handsets, up 111% over 2009.
In 2011, HTC started working with
Luxgen vehicles are engineered to 'Think Ahead' for their drivers. Armed with advanced technology designed by Taiwan's global smart phone leader HTC,
Luxgen vehicles are equipped with a suite of advanced features to preempt road conditions and potential hazards. All
Luxgen vehicles feature a state of the art onboard computer system, dubbed the 'Think+', which, for the first time ever, combines HTC smart technology and Windows CE Automotive interface.
Mobile World Congress on 16 February 2011, the
GSM Association named HTC the "Device Manufacturer of the Year" for 2011.
 In April 2011, the company's market value surpassed that of
Nokia, making HTC the third most highly valued smartphone-maker in the world behind
On 6 July 2011, it was announced that HTC would buy
VIA Technologies' stake in
S3 Graphics, thus becoming the majority owner of S3.
 On 6 August 2011, HTC acquired Dashwire for $18.5M. In August 2011, HTC confirmed a plan for a strategic partnership with
Beats Electronics involving acquiring 51 percent of Beats' shares.
The 2011 Best Global Brands rankings released by
Interbrand, listed HTC at #98 and valued it at $3.6 billion.
 Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. with 24 percent market share, ahead of Samsung's 21 percent, Apple's 20 percent and
BlackBerry's 9 percent. HTC Corporation made different models for each operator.
During early 2012, HTC lost much of this U.S. market share due to increased competition from Samsung and Apple
 According to analyst firm
comScore, HTC only accounted for 9.3% of the United States smartphone market as of February 2013.
 In light of the company's decrease in prominence, Chief Executive
Peter Chou had informed executives that he would step down if the company's newest flagship phone, the 2013
HTC One, had failed to generate impressive sales results.
 HTC's first quarter results for 2013 showed its year-over-year profit drop by 98.1%, making it the smallest-ever profit for the company—the delay of the launch of the HTC One was cited as one of the factors.
 In June 2012, HTC moved its headquarters from Taoyuan City (now
Taoyuan District) to
New Taipei City.
On 14 January 2013, HTC launched its smartphones in
Burma, which will come with the world's most advanced
Burmese language on-screen keyboard.
In August 2013, HTC debuted a new "Here's To Change" global marketing campaign featuring actor
Robert Downey, Jr., who signed a two-year contract to be HTC's new "Instigator of Change." On 15 August, HTC began airing the new marketing campaign on
YouTube, prior to the campaign's appearance in television and cinema advertising schedules.
On 27 September 2013, HTC announced that it sold back its entire stake of Beats (24.84 percent) to Beats Electronics. The company will close the deal in Q4 of 2013 and expectsa US$85 million pretax profit.
HTC One was released in mid-2013 and, subsequently won various industry awards in the best smartphone and best design categories, but global sales of the HTC One were lower than those for Samsung's
Galaxy S4 flagship handset and HTC recorded its first ever quarterly loss in early October 2013: a deficit of just under
NT$3 billion (about US$100m, £62m). Marketing problems were identified by HTC as the primary reason for its comparative performance, a factor that had been previously cited by the company.
Following the release of the HTC One, two variants were released to form a trio for the
2013 HTC One lineup. A smaller variant named the
HTC One Mini was released in August 2013, and a larger variant named the
HTC One Max was released in October 2013. Similar in design and features to the HTC One, the upgraded aspects of the One Max include a display measuring 5.9 inches (15 cm), a fingerprint sensor and a removable back cover for expandable memory.
 The product was released into the European and Asian retail environment in October 2013, followed by a US launch in early November 2013.
In March 2014, HTC released the
HTC One (M8), the next version of the HTC One flagship, at press conferences in
New York City. In a change from previous launches, the HTC One was made available for purchase on the company website and North American mobile carrier websites on the same day a few hours after the launch.
In April 2014, HTC reported sales climbing 12.7 percent to NT$22.1 billion, the company's fastest growth since October 2011.
 In September 2014,
Google selected HTC to make its
Nexus 9 tablet.
On 1 March 2015, HTC unveiled
head-mounted display in collaboration with
 In June and October 2015, HTC reported net losses; the company has faced increased competition from other smartphone makers, including
Apple Inc. and
Samsung Electronics, and other newcomers, which had resulted in a decline in its smartphone sales, as well a major loss of market share.
 On 30 September 2016, HTC globally launched Viveport, its VR app store focused on non-game VR experiences.
On 12 January 2017, HTC unveiled the
HTC U Ultra and the HTC U Play, the first two devices in its new
U series of smartphones. On 16 May 2017, HTC announced the
U11, the successor to the previous year's HTC 10.