Forever (Code Orange album)

Promotion and marketing

Promotion for Forever began with the release of a Max Moore-directed music video for the title and opening track, "Forever," in October 2016.^[1] Presented entirely in black, white and red like the album's cover art, the video for "Forever" rapidly cuts between scenes of Code Orange performing and other violent or abstract imagery, often with shaky camera footage. Of the video, Jami Morgan said: "I think the visuals match what we're about. It's definitely brutal and it's dark, but I think we have our own specific brand of it that includes a lot of dynamics of dark and a lot of shades of that."^[2] In December 2016, Code Orange released a digitally created "visualizer" for the track "Kill the Creator". Created by Brandon Allen Bolmer, the video shows a naked man in a chamber being tortured by a "hellish force that he created from all the wrong he has done."^[3] In the weeks leading up to the album's official release date, Code Orange also released online streams of the tracks "Bleeding in the Blur" and "Ugly" in January 2017.^[4][5]

Touring in support of Forever began with a January–February 2017 US tour featuring Youth Code, Gatecreeper, Nicole Dollanganger, Lifeless and Disgrace.^[4] The tour was noted for its wide variety of music genres among the bands on the bill. On the subject of the variety of bands, Morgan said: "I don't think it's something people are going to get to see every day. It's gonna be a very jarring experience. And our set's going to be a jarring experience. And the whole show is going to be a jarring experience, so that's what we're all about."^[2] Guitarist Eric Balderose collaborated with Drumcorps to create a mixtape under the moniker Shade titled It's Almost Forever that will be played between sets and exclusively sold on cassette on this tour.^[6]