A yellow sign with a pointed bottom. At the top is the number 5 in an oval with a blue background. Below it are the words "family planning", "feminine hygiene", "feminine protection" and "sanitary protection"
Sign in a Rite Aid drugstore using common American euphemisms for (from top) contraceptives, douches, tampons, and menstrual pads, respectively

A euphemism əm/ is a generally innocuous word or expression used in place of one that may be found offensive or suggest something unpleasant.[1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for things the user wishes to downplay. Euphemisms are used to refer to taboo topics (such as disability, sex, excretion, or death) in a polite way, or to mask profanity.[2]


The word comes from Greek εὐφημία (euphemia) "the use of words of good omen", which is a compound of (εὖ) "good, well" and phḗmē (φήμη) "prophetic speech; rumour, talk".[3] The eupheme is the opposite of the blaspheme "evil-speaking". The term euphemism itself was used as a euphemism by the ancient Greeks, meaning "to keep a holy silence" (speaking well by not speaking at all).[4]

Other Languages
Afrikaans: Eufemisme
العربية: تسميل
asturianu: Eufemismu
Bân-lâm-gú: Úi-oán-hoat
башҡортса: Эвфемизм
български: Евфемизъм
Boarisch: Euphemismus
bosanski: Eufemizam
català: Eufemisme
čeština: Eufemismus
Cymraeg: Gair teg
dansk: Eufemisme
Deutsch: Euphemismus
eesti: Eufemism
español: Eufemismo
Esperanto: Eŭfemismo
euskara: Eufemismo
فارسی: حسن تعبیر
français: Euphémisme
Frysk: Eufemisme
galego: Eufemismo
ગુજરાતી: પર્યાયોક્તિ
한국어: 완곡어법
हिन्दी: प्रेयोक्ति
hrvatski: Eufemizam
Bahasa Indonesia: Eufemisme
interlingua: Euphemismo
íslenska: Veigrunarorð
italiano: Eufemismo
ქართული: ევფემიზმი
Kiswahili: Tasifida
Кыргызча: Эвфемизм
latviešu: Eifēmisms
Lëtzebuergesch: Euphemismus
lietuvių: Eufemizmas
magyar: Eufemizmus
македонски: Еуфимизам
Nederlands: Eufemisme
日本語: 婉曲法
norsk: Eufemisme
norsk nynorsk: Eufemisme
oʻzbekcha/ўзбекча: Evfemizm
polski: Eufemizm
português: Eufemismo
română: Eufemism
русский: Эвфемизм
саха тыла: Эвфемизм
Scots: Euphemism
shqip: Eufemizmi
sicilianu: Eufimismu
Simple English: Euphemism
slovenčina: Eufemizmus
српски / srpski: Еуфемизам
srpskohrvatski / српскохрватски: Eufemizam
svenska: Eufemism
Tagalog: Eupemismo
తెలుగు: సభ్యోక్తి
Türkçe: Hüsnütabir
українська: Евфемізм
Tiếng Việt: Uyển ngữ
Winaray: Paaliday
中文: 委婉