Digital multimedia broadcasting (DMB) is a digital radio transmissiontechnology developed in South Korea as part of the national IT project for sending multimedia such as TV, radio and datacasting to mobile devices such as mobile phones, laptops and GPS navigation systems. This technology, sometimes known as mobile TV, should not be confused with Digital Audio Broadcasting which was developed as a research project for the European Union. DMB was developed in South Korea as the next generation digital technology to replace FM radio, but the technological foundations were laid by Prof. Dr. Gert Siegle and Dr. Hamed Amor at Robert Bosch GmbH in Germany. The world's first official mobile TV service started in South Korea in May 2005, although trials were available much earlier. It can operate via satellite (S-DMB) or terrestrial (T-DMB) transmission. DMB has also some similarities with the main competing mobile TV standard, DVB-H.