In-name-only unit of Sony Pictures Television
IndustryInteractive entertainment
Television production
Founded2004 (2004)
FoundersKees Abrahams
Unico Glorie
Taco Ketelaar
Henk Keilman
Number of locations
7 offices
Area served
BrandsWho Wants to Be a Millionaire?
That's the Question
ServicesTelevision production
Broadcast syndication
Light entertainment
Online games
Website development
Mobile marketing
Mobile entertainment
Revenue29,308,539 (2006)
4,436,233 (2006)
2,923,396 (2006)
Total assets301,747,019 (2006)
Total equity104,014,193 (2006)
OwnerSony Pictures Entertainment
Number of employees
150 (2006)
ParentSony Pictures Television
Divisions2waytraffic Mobile
www.sonypicturestelevision.com/landings/login/2waytraffic/ Edit this on Wikidata

2waytraffic is a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar, and Henk Keilman. It currently has offices in London, New York, Budapest, Stockholm, and Madrid.


The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August.[1][2] The most notable acquisition, however, was that of the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise, on December 1, 2006.[3][4]

On March 14, 2007, Celador International Limited was relaunched as 2waytraffic International.[5]

Sony era

On June 4, 2008, 2waytraffic was acquired by 2JS Productions, a subsidiary of Sony Pictures Entertainment.[6] On September 29, 2waytraffic became the distributor of the entertainment formats by SPTI.[7]

On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic, Embassy Row, Starling, Teleset, and Lean-M. Sony Pictures Television International now operates in-name-only.[8]

In April 2012, it became "Sony Pictures Television International Formats", with the 2waytraffic logo immediately being replaced by the Sony Pictures Television logo on internationally licensed shows. It's currently an in-name-only unit of Sony Pictures Television.

Other Languages
español: 2waytraffic
Bahasa Indonesia: 2waytraffic
italiano: 2waytraffic
Nederlands: 2waytraffic
português: 2waytraffic