Converting viewers into customers
|In-name-only unit of |
Number of locations
That's the Question
Number of employees
2waytraffic is a
The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August. The most notable acquisition, however, was that of the rights of the UK company
On March 14, 2007, Celador International Limited was relaunched as 2waytraffic International.
On June 4, 2008, 2waytraffic was acquired by 2JS Productions, a subsidiary of
On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic,
In April 2012, it became "Sony Pictures Television International Formats", with the 2waytraffic logo immediately being replaced by the Sony Pictures Television logo on internationally licensed shows. It's currently an in-name-only unit of Sony Pictures Television.